Making things with words
I’m a professional copywriter with over a decade of experience creating content for brands, businesses and agencies. I’ve transformed web copy for global names, owned content and strategy for social channels with millions of followers, crafted compelling articles for a vast range of industries, turned raw data into cutting-edge white papers, and created quiz questions for Trivial Pursuit (and I still know all the answers).
specialisING in everything
I’ve written about gaming, mobile apps, adtech, education, sport, science, travel, finance and more. I can pick up any subject with ease and turn it into compelling copy that delivers results for you or your clients.
Skills, Services & Experience
CONTENT WRITING
Crafting content for websites, apps, articles, industry reports, whitepapers, ebooks, and thought leadership pieces. Adept at creating search engine optimised web copy as well as bringing clients’ creative concepts to life.
BRANDING & TONE OF VOICE
Helping brands redefine their image and tone of voice, and ensuring a consistent brand feel across all their content. Creating B2B, B2C and internal communications to maximise a brand’s new look.
iGAMING & SPORTS WRITING
Creating engaging content for iGaming, sport and online gambling platforms: long– and short-form copy for football, cricket, boxing, tennis, NFL, casino games and more, written to industry SEO standards.
DIGITAL & PRINT AD COPY
Crafting and managing PPC campaigns and digital display ads to drive acquisition and revenue for gaming, fintech and travel clients. Creating campaign ideas, concepts and ad copy for printed marketing material.
Social media strategy & content management
On-brand, on-trend social media content and strategy across Facebook, Twitter, YouTube, LinkedIn and Instagram, for a range of clients in gaming, tech, marketing and design.
OTHER STUFF
I am the creator and co-host of BladesPod, a Sheffield United podcast, which was listened to over 250,000 times in 2023. I also write a weekly newsletter, WOMEN OF STEEL, which covers Sheffield United Women.